How To Expand Your Website Traffic Through Search Engine Optimization

How To Expand Your Website Traffic Through Search Engine Optimization

Have you been looking for SEO expert company in India? Wondering what it is actually SEO is and how does it work?

Over a period of more than a decade, the term SEO or Search engine optimization has made rising trend to gain that first rank position on Google’s first results page. So let’s see how it basically works?

Search engine optimization is fundamental in improving the visibility and popularity of a website organically and therefore is an imperative aspect of gaining unique website traffic. Owing to the popularity of this mode of gaining traffic, nearly all website owners indulge in the same for enhancing the reputation of the website.

However adaptation of wrong technique in implementing (overdoing, following irrelevant keywords, using automated techniques, hidden content) this technique does not procure the result at all would rather harm your website. Therefore hiring an SEO expert India is advisable.

Hiring a professional SEO consultant who has deep knowledge of the SEO and search engine optimization both in off-page and on-page is viable.

As we know since content forms the essence of a website, therefore, a careful consideration of the same becomes mandatory. Your focus here should be on your product line as well as other aspects related to it. For example, if your website deals with hair care product, apart from including description and advantages of your product, you can also include articles on related topics like different hairstyles, hair care techniques, hair accessories, so on and so forth. Providing extra and relevant information is always a plus point as people visiting your site are there for some information and this kind of step would definitely impress them to a great extent thus making them come again to your website.

Thus take away message on SEO is as follows

• The webpage should be optimized
• Images should be optimized.
• Load time should be less
• Structured Website
• Quality Content
• Keywords
• Optimized Titles
• Internal links
• Backlinks from renowned websites
• Social Sharing
• Optimized URLs
• Mobile friendly

These are just basic features, SEO is far beyond this. All that matters is quality, relevancy, uniqueness and how genuine your website work is. The best way is to find a good SEO Services company who can rank you better and can help in boosting your sales with your website.

SEO Checklist For A Well Optimized Article

SEO Checklist For A Well Optimized Article

Ever wondered about how you can make your article perfect from all SEO perspectives so it can give you the advantages you need? Well, here I have something for you. I have listed down a few things which you need to take care of while working on an article. Its like a checklist that you need to work up on. Let’s roll it out:

  1. Choose a Topic and Prepare a list of keywords around it: 

Let’s just say we have a topic in our mind that we have to write an article on this thing, what we should do next? Clearly, it’s not going to be getting started with writing the article but it has to be something focused. If I talk about from SEO Point of view, I’d have gone towards preparing a list of high search count keywords that match my article topic, making sure that I can include those keywords in my content, which is going to help me later on in getting SEO rankings and mileage. That’s the main and important thing to do.

2. Do Research: 

Doing some research is a good thing as it’ll help us to prepare an outline of our article and by looking at the other similar articles, we’d have an idea as to what we have to write and what we have to include in our content. So, I’d have gone through checking all these things.

3. Checking for Duplicacy: 

This is the most important and intricate aspect of the content writing. Content is king for search engines and it’s like food for them, so it’s always beneficial to use the unique, fresh and genuine content for your work.

Sometimes, it happens that you did your best to write up content but later on you find out that the content is kind of matching with the contents present on the other websites. This shouldn’t happen.

Make sure you are checking your write up for plagiarism as well as duplicacy through different duplicate content checking tools present on the web. This will help you to make sure that your content is fine from all aspects and can be published on different portals.

4. Keep Sentence Short, Sweet and Simple: 

It’s a genuine thing, if someone finds a sentence to be very long and it keeps going and going on, he/she feels it very awkward and tends to leave it without reading it properly and completely. So, it’s a good thing to keep the sentence short, sweet and simple as it provides a user with complete satisfaction and an understanding about the subject.

We need to make sure that we are keeping the sentence structure simple and keeping it short and with a purpose of defining the subject.

5. Make Sure the Keyword Density is Genuine: 

Most of the times, what people do is that they try to insert as much keywords as possible in their content, that’s fine, but having one keyword so many times is not a good thing. I have seen it so many times that people often include one keywords so many times in their content trying to get it in high ranks for that particular article but they don’t know that this might get them penalized as well. 

So, we need to make sure that we are keeping the keyword density of about 2 to 3% for a particular keyword in the article. This will help us to make sure that we are not doing any kind of spam work and help us to gain the traction in terms of keyword ranks. 

6. Mark Important Keywords as Bold:

In order to let search engines know about the important keywords in a particular content, it’s a good idea to mark them bold in the content. Search engines recognize the importance of bold and provide a good weight-age to the keywords which helps them in getting the good ranks in searches.

7. Create 1 H1 Tag and Several H2, H3 Tags: 

Heading tags are something that defines a page and its content in a short and one sentence. We need to make sure that when we are working on the heading tags, the h1 tags should be the one with the major focus that defines the whole page, and also it should contain the main keywords that are included in the article. This is the great thing to have the main keywords included in the article because search engines give priority to the heading tags; especially the h1 tags and if they find the keywords in them, they put them in the high ranks.

We also need to make sure the other tags like h2 and h3 tags are present in the page content, containing the keywords of that particular article.

8. Title/Description Tags: 

This is something important, title and description tags are something that tells search engines as to what a page is all about and they also contain our main keywords. Search engines give preference to the tags so it’s always a great idea to have the keyword specific title/description tags, aka Meta tags for the article or for a page. We have to make sure that we are putting the main keywords in the title and description tags and adding these tags in every article so it’ll help us to generate the relevancy between the keywords and our article that will further help us to get the ranks for the keywords.

9. Use Images and Image Alt Tags:

A picture speaks more than words and it’s proven everywhere. Using the different images in an article is a good thing and we can do this for our article as well. We need to make sure we are including as much images as we could in our article so it looks perfect from a user as well as SEO perspectives.

Search engines can’t read the images hence it’s always a great thing to include the alt tags on images so search engines can get to know what an images is all about. We can include the keywords as image alt tags as search engines value them and put the keywords in ranks they see being included in the image alt tags.

10. Internal Linking: 

Internal linking refers to linking the article or a page with different pages by using different and appropriate anchor texts within the article. We need to make sure we are linking the article with other articles and pages by using various anchor texts or words present in that particular article.

11. Set Outbound Links: 

As per my experience, I have noticed that setting up one or a couple of outbound links is a good thing and also recommended by SEO Yoast as well.

What we can do here is that we can use some anchor texts and put some outbound links on them, i.e. linking them with some other third party websites which contains the information relevant to that particular anchor text.

But, please make sure that there shouldn’t be many more outbound links in the articles, this should be limited to only one or two max, not more than that and these links should be set up to No follow unlike the internal pages links which should be set up as Do follow.

12. Create Call To Action Buttons: 

Creating call to action buttons at the end of each post is a good thing as it’ll give users a way to move to other articles in the website or different pages. People have a tendency to click on call to action buttons and find some more information in the website. So, setting up the CTA buttons at the end of each post is a good option for us to keep the people engaged within the website.

13. URL Structure: 

A well URL structure is a key to success. URLs are often responsible for a good or bad SEO score so it’s always a great thing to keep the URL structure simple and keyword rich so it defines the whole content.

Make sure the URL is not too long, neither it should be containing same word again and again, should not contains any stop word and should not be too short. Keep the URL clean and well defined.

14. Include Social Share Buttons: 

Give people a way so they can share your content on their different social channels like FB, Twitter and other platforms. It’s good to include the social share buttons at the beginning and at the end of the content, so if people find it interesting, they should be sharing and promoting it in their social channels.

A Guide To Better Understand The SEO

A Guide To Better Understand The SEO

Search engine optimization is the practice of optimizing a website for a search engine. It helps you to rank on the top in every search engine ranking. Search engine optimization helps to fetch greater number of visitors but also helps makes your website user friendly.

SEO is a practice through which we can make the search engine understand in a language it is familiar with or we can say a practice to talk to the search engine. In order to gather huge amount of traffic to our website it is necessary to optimize its content, keywords and pictures to make it visible on the search engine.

It is a simple process the relevancy of information that we are delivering to our website is directly proportional to the amount of traffic generated on website. Search engine have their own calculations to rank a website.

Improving your search engine ranking needs continuous efforts to be made on your website to get the expert results. An SEO expert is the person who can build a better plan for you to improve your ranking. An SEO service provider is a person who knows well what the search engine wants us to do in order to rank up. Using right keywords and managing the keyword density can be very helpful. SEO is a technique of optimizing the website content to improve its ranking on the search engines like Google, Yahoo, Bing.

There are certain sets of algorithms involved in this to get it in a right way. Google has certain rules and regulations or simple mathematics also which it uses to give ranking to websites which appears when someone searches related to that thing. SEO service company can increase the visibility of your websites.

A good SEO practice ensures:

Upliftment in Rankings – The website will be in the top ranks and hence fetches greater traffic.

Increase in Page Rank – Page rank ranges in between 1 to 10 and shows the relatability of each page to the google analytics. It is the system invented by Larry Page and Sergey Brin (Google founders) and in order to increase the accuracy of the google search so that the most relatable result is delivered to the viewer. Page rank is not only the factor there are other 250 factors for the google ranking.

More Exposure – Higher rankings ensures greater exposure because when a website ranks in the top positions: it gets more links, more visits and more social media mentions. It’s like an ongoing sequence of events where one thing leads to another and then to another and so on.

There are two types of SEO techniques

• OFF-Page SEO
• ON-page SEO


Off-Page SEO

Refers to the manoeuvre taken on other websites to increase the ranking. Optimizing for off-site ranking factors involves changes in improving search engine and user thinking about a site’s popularity, relevance, trustworthiness, and authority. This is attained by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, and effectively “vouching” for the quality of your content. OFF-Page SEO involves practices like:

Link building: It is the key factor of OFF-Page SEO. Search engines makes the use backlinks as markers of the linked-to content’s quality. If you make a site with many backlinks there are higher chances of it rising better than one with fewer backlinks.

Social Media Marketing: Dropping the link of your website on social media makes the greater accountability and hence ranks better.

Social Bookmarking: It is a practice of storing, organizing managing and bookmark management of web-pages.

Link building is further differentiated

Link related Off-site SEO

• Natural links
• Manual build links
• Self-created links

Non-Link related Off-site SEO

• Guest blogging
• Linked and unlinked brand mentions
• Influencer marketing


It is the practice of optimizing elements on a website. This is done in order to rank higher and get more relevant topic. The main points of ON-Page SEO are:

• Title tag: it is the tag in HTML that specifies the title of a webpage.
• Meta description: It is the description that describes your website on a webpage.
• URL length: the length of the uniform remote locator. It should not be more than 2083 character.
• Keyword density: It is the maximum number of keywords that can be used and should be between 8 to 10 percent.
• Multimedia: providing multimedia like images and videos that make it more grasping
• Content: content is not the king it’s the kingdom so writing quality content is so important.
• Image and alt tags: it is the alternative text provided below the image.
• Outbound links: the links provided on other websites or web-pages to reach back to own website.
• Internal links: these are the links provided within the website to reach a webpage.
• Site speed: the speed in which the web pages are downloaded and displayed.
• Page load time: the time taken for the processing of a page to open is the page load time.